STSSPORTS TECHNOLOGY
↗SPORTS TECHNOLOGY2019–2026
Sports Timing Systems
A technology brand, built to last—and keep moving.
INDEPENDENT MIND · INTERNATIONAL PRACTICE
More than
one discipline.✳
I'm Mariya—a senior brand and creative designer. I work across identity, packaging, digital, campaigns and spatial design. I like thinking through the idea as much as making it real.
A FEW SIDES
OF THE SAME
DESIGNER ↘
OF THE SAME
DESIGNER ↘
IDEA
↓
SYSTEM
↓
REALITY
↓
SYSTEM
↓
REALITY
BRAND IDENTITY ✳ DIGITAL DESIGN ✳ PACKAGING ✳ ART DIRECTION ✳ CAMPAIGNS ✳ SPATIAL & 3D ✳
01 / SELECTED WORK
Different problems.
Real applications.
These aren't just launch-day presentations. Many of my projects extend across years, products, formats and teams.
↗LSDIGITAL PRODUCT / MARKETPLACE
↗DIGITAL PRODUCT / MARKETPLACE2025–2026
LandSale
Identity and digital direction for a property marketplace.
AB2B / EMPLOYEE RECOGNITION
↗B2B / EMPLOYEE RECOGNITION2023–2026
Accolad
One identity, new products, multiple dimensions.
EWHEALTHCARE / DIGITAL
↗HEALTHCARE / DIGITAL2026
Dr. Emily Wheeler
Making expert knowledge feel clear, calm and credible.
SBEAUTY / FMCG
↗BEAUTY / FMCG2024–2025
SAE-REN
A beauty brand across products, places and screens.
☺HEALTHCARE / MULTI-LOCATION
↗HEALTHCARE / MULTI-LOCATION2023–2024
Smile Rooms
Refreshing an established brand without losing its equity.
02 / MY PRACTICE
Sometimes it's the whole brand.
Sometimes it's one part of it.
I've started with logos that became complete identity systems. I've joined existing brands and made their visual communication more consistent. I've worked on labels, websites, exhibitions, digital assets and campaigns. Different scales. The same attention to detail.
01
Think
Research, creative direction, decisions and visual concepts.
02
Build
Identity, layout systems, digital experiences and production assets.
03
Make it work
Guidelines, revisions, handoffs and ongoing development.
“
Mariya's stunning ability to bring to life what I have in my head but am unable to articulate is just amazing.
DAVID J. · FOUNDER, SPORTS TIMING SYSTEMS
03 / EXPLORE BY EXPERTISE
The right work
for the right role.
For hiring teams: focused views of the same real career, selected for different design responsibilities.
MARIYA VASILEVA / SOFIA04 / THE PERSON BEHIND THE WORK
I like design.
All of it.
My background began with advertising and spatial design, moved through international creative briefs, and developed into long-term identity and production work for brands. I still enjoy the mix—precise systems, expressive visuals, practical problem-solving and learning new tools.
I work directly, take responsibility for decisions and care about what happens after a file is handed over.
My background & experience ↗05 / INDEPENDENT DESIGN RESEARCH
Curiosity doesn't
clock out.
Outside client work, I build color systems, visual libraries and interactive tools. Experiments are a way to practice, not just something to show.
Explore Dessert Color Studio ↗