HELLO / I'M MARIYA
A designer with
more than one
way of thinking.
I work across brand identity, packaging, digital, print, spatial design and creative direction. I enjoy the precise parts of design as much as the expressive ones.
SOFIA, BULGARIA · INDEPENDENT DESIGNERI didn't arrive here through one discipline.
I studied graphic and spatial design for advertising, then interior and exterior design at the National Academy of Art in Sofia. That meant learning to think about communication on a page, on an object, in a room and in the real world.
I developed early work in exhibitions, physical environments and 3D. Later I joined international creative projects through agencies and platforms such as Jovoto, contributing design concepts, visual communication and product ideas to briefs involving major consumer brands.
In 2019, I established Mariya Design. Small identity briefs became full visual systems, then long-term relationships spanning website work, packaging, brand maintenance, content and production. I still do the thinking and the making myself.
My interests haven't narrowed. I like restrained typographic systems and expressive color. I like premium packaging and technical product communication. I enjoy solving practical problems—and I enjoy making things beautiful.
THE JOURNEY
A career shaped by
different kinds of work.
CLIENTS / BRIEFS
International context.
Personal responsibility.
Selected international project briefs and creative contributions, including through agencies and creative platforms. These are not claims of full master-identity ownership for the companies below.
HOW I WORK
Hands-on by choice.
Organized by practice.
Direct involvement
You work with the designer making the decisions, building the files and following the project through—not a chain of account layers.
Clear judgment
I don't need to show every experiment to prove that I explored them. I explain the thinking behind the recommended direction and its limitations.
Practical detail
Guidelines, consistent components, usable source files, production specifications and developer handoff all matter to me.
Asynchronous work
Written briefs, organized design files, documented feedback and recorded walkthroughs—all without calls or meetings.
TOOLS I USE
Whatever the brief
actually needs.
Design & production
Figma, Adobe Illustrator, InDesign, Photoshop, After Effects, Premiere Pro, Wix Studio, Canva
3D & spatial
3ds Max, Blender, Maya; modeling, materials, rendering and technical spatial drawing
Workflow & exploration
Notion, Google Slides, AI-assisted research, concept development, imagery and prototyping