Accolad
One identity, new products, multiple dimensions.
B2B / EMPLOYEE RECOGNITION / 2023–2026What the brief really asked for.
What began as premium packaging grew into an ongoing identity, physical experience and digital communication partnership.
Corporate recognition has to feel desirable to the recipient while remaining coherent, practical and credible in an enterprise context.
The work behind the visuals.
Identity refinement and extension, premium box and insert systems, sales and digital communication, exhibition materials and new product packaging.
I organized typography, colors, packaging structures and supporting graphics into a consistent language that could flex between digital and physical applications.
What I worked on
- Brand identity applications
- Premium packaging
- Product extensions
- Sales and digital materials
- Exhibition design
SELECTED PROJECT APPLICATIONS
Project imagery from the original case study. The full project archive contains additional applications and process materials.
Not just a presentation.
The same foundational system supported ongoing campaigns and a new physical product, Accolad: The Game, rather than requiring another rebrand.
See the original case study ↗Her creative vision, attention to detail, and dedication to each project make her stand out.
Yanik G. · Founder, Accolad