Dr. Emily Wheeler
Making expert knowledge feel clear, calm and credible.
HEALTHCARE / DIGITAL / 2026What the brief really asked for.
A doctor-led functional medicine identity translated into a website direction, educational materials and reusable communication templates.
The category can drift into vague wellness aesthetics. This practice needed personal warmth without weakening medical authority.
The work behind the visuals.
Identity system, custom logotype, supporting symbol, typography and color, imagery direction, Figma guidelines, website direction and editable social templates.
I balanced an editorial identity with an exceptionally clear information system for focus areas, patient communication and future content.
What I worked on
- Visual identity
- Figma brand guidelines
- Website direction
- Educational templates
- Imagery system
SELECTED PROJECT APPLICATIONS
Project imagery from the original case study. The full project archive contains additional applications and process materials.
Not just a presentation.
The system includes templates and structured handoff for the client team to continue publishing without inventing a new visual treatment every time.
See the original case study ↗From her very first presentation, I was honestly blown away.
Dr. Emily Wheeler · Client