LandSale
Identity and digital direction for a property marketplace.
LS
DIGITAL PRODUCT / MARKETPLACE / 2025–2026INDUSTRYDIGITAL PRODUCT / MARKETPLACE
MARKETUNITED STATES
PERIOD2025–2026
ROLEINDEPENDENT LEAD DESIGNER
01 / THE ASSIGNMENT
What the brief really asked for.
A practical, high-trust visual direction for an online land marketplace—where users need clarity before ornament.
Make an unfamiliar purchase journey feel understandable and trustworthy, with a visual language that works online.
02 / MY CONTRIBUTION
The work behind the visuals.
Visual identity and digital brand design for a product-led property marketplace.
Prioritize hierarchy, legibility and restrained typography so the interface and its content—not decorative branding—lead.
What I worked on
- Identity design
- Digital brand language
- Website direction
- Product communication
SELECTED PROJECT APPLICATIONS
LandSaleCase imagery in the source project
Project imagery from the original case study. The full project archive contains additional applications and process materials.
03 / THE WORK IN PRACTICE
Not just a presentation.
The platform launched in 2026. Further public case-study documentation is being prepared.
See the original case study ↗