SAE-REN
A beauty brand across products, places and screens.
BEAUTY / FMCG / 2024–2025What the brief really asked for.
A luxury-led beauty system developed across skincare and makeup packaging, retail applications and a substantial website design.
A beauty brand needs differentiation at close range and instant family recognition across shelves, packaging formats and screens.
The work behind the visuals.
Brand identity system, packaging architecture across product ranges, carton artwork and print-finishing specifications, brand guidelines and web design.
Define consistent hierarchy, material language and a shared typographic system while giving distinct product families their own appropriate emphasis.
What I worked on
- Identity and brand guidelines
- Skincare / makeup packaging
- Carton and label artwork
- Print specifications
- Website design
SELECTED PROJECT APPLICATIONS
Project imagery from the original case study. The full project archive contains additional applications and process materials.
Not just a presentation.
The identity and product packaging were developed for commercial use, with the finished brand visible in the company’s public spaces and product range.
See the original case study ↗