Smile Rooms
Refreshing an established brand without losing its equity.
HEALTHCARE / MULTI-LOCATION / 2023–2024What the brief really asked for.
A multi-location dental brand refreshed with practical rules for marketing, patient materials, print and digital consistency.
Keep the recognition built over seven years while bringing a fragmented group of clinics and materials into one coherent system.
The work behind the visuals.
Identity evolution, guidelines, print materials, social templates, photography direction and multi-location application logic.
Preserve recognizable parts of the identity, improve hierarchy and standardize the details that teams and suppliers use every day.
What I worked on
- Rebrand and guidelines
- Clinic print collateral
- Template systems
- Photography direction
- Digital applications
SELECTED PROJECT APPLICATIONS
Project imagery from the original case study. The full project archive contains additional applications and process materials.
Not just a presentation.
The work extended beyond the brand book into in-clinic collateral, patient resources and practical templates.
See the original case study ↗There was so much thought into not alienating those familiar with us already.
Jai D. · Smile Rooms