Sports Timing Systems
A technology brand, built to last—and keep moving.
SPORTS TECHNOLOGY / 2019–2026What the brief really asked for.
A long-running design partnership covering two phases of identity work, product communication, websites and technical visual systems.
A company with decades of technical credibility needed a more consistent expression, without losing the recognition it had built.
The work behind the visuals.
Brand direction, identity and logo evolution, website and landing-page design, Figma prototyping, technical visuals, print and marketing literature.
I first created a system that could remain useful over several years. In 2024, we evolved the digital hierarchy, typography and component logic rather than discarding the entire identity.
What I worked on
- Identity evolution
- Website and landing-page direction
- Figma handoff
- Technical illustrations
- Product and marketing materials
SELECTED PROJECT APPLICATIONS
Project imagery from the original case study. The full project archive contains additional applications and process materials.
Not just a presentation.
The relationship expanded into discipline-specific pages for sports ranging from dog agility to motorsport and winter sports, with handoff to the development team.
See the original case study ↗Being able to give a brief to Mariya, then sit back and focus on my business is priceless.
David J. · Founder, Sports Timing Systems