← All selected workPROJECT / 2020–2026
FMCG / WELLNESSUS / UK

Nutrition & packaging

Different products. A consistent production logic.

SKU
Nutrition & packaging portfolio case studyFMCG / WELLNESS / 2020–2026
INDUSTRYFMCG / WELLNESS
MARKETUS / UK
PERIOD2020–2026
ROLEINDEPENDENT LEAD DESIGNER
01 / THE ASSIGNMENT

What the brief really asked for.

Selected product systems across supplement bottles, sachets, tubs, boxes and multi-flavor ranges—at different stages from exploration to production artwork.

Make product recognition survive changes in size, format, flavor, information density and production constraints.

02 / MY CONTRIBUTION

The work behind the visuals.

Identity and packaging concepts, product and claim hierarchies, variant architecture, format adaptations and production artwork where commissioned.

Treat packaging as a repeatable design system, not a separate creative exercise for every SKU or supplier.

What I worked on

  • Packaging architecture
  • SKU / flavor differentiation
  • Retail and DTC formats
  • Production artwork
  • Product presentation

SELECTED PROJECT APPLICATIONS

Project imagery from the original case study. The full project archive contains additional applications and process materials.

03 / THE WORK IN PRACTICE

Not just a presentation.

Some work was market-validation exploration; other projects continued to production-ready label or packaging artwork. Those stages are explicitly distinguished.

See the original case study ↗
“

Mariya is the best designer I have worked with. She understood the concept that I had in mind and brought it to life.

Hamzah B. · Strike Nutrition
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