VKA
Unifying a B2B brand across identity and product applications.
VKA
B2B / FLAVOR & FRAGRANCE / 2024–2025INDUSTRYB2B / FLAVOR & FRAGRANCE
MARKETUNITED STATES
PERIOD2024–2025
ROLEINDEPENDENT LEAD DESIGNER
01 / THE ASSIGNMENT
What the brief really asked for.
An identity evolution aligning visual communication, product packaging and sales materials for an established company.
Create visual consistency across business communications without flattening the brand’s history.
02 / MY CONTRIBUTION
The work behind the visuals.
Identity system, typography, color, guidelines and physical and digital application design.
Build a practical design language that supports category communication and scales across physical and digital touchpoints.
What I worked on
- Identity system
- B2B communication
- Product packaging
- Brand guidelines
SELECTED PROJECT APPLICATIONS
VKA
Project imagery from the original case study. The full project archive contains additional applications and process materials.
03 / THE WORK IN PRACTICE
Not just a presentation.
Brand identity and application material were developed before the later business consolidation.
See the original case study ↗